Previsualization

I have worked in design, animation and film for over 20 years now and have found that the best use of my skillset is where strategy and creativity intersect. I now spend most of my time creating next-level previz content for Films, TVCs and Music Videos.

I love immerse myself in the world of a director, customer or end user, interpreting and communicating their thoughts to align with the project’s budget and timing.

I’m comfortable with all stages of the creative process from pitch decks to post production, regularly creating treatments, storyboards and fully animated previz content for films, TVCs and Music Videos.

A common thread on the best creative projects I have worked on has been making the effort to work iteratively. 100s if not 1000s of problems (and wasted dollars) can be avoided by planning each stage of a creative project in a systematic way.

I am also very much ok with using the latest and greatest AI tools to speed up the creative process.

Recent Projects

Toyota CHR-X | TVC
Art Direction, Previz Animation

Guinness | TVC
Art Direction, Previz Animation

Honda | TVC (Private link, email for password)
Pitchviz, AI Imagery

MG EV | TVC (Private link, email for password)
Pitchviz

Selley’s | TVC (Private link, email for password)
Previz, Techviz, Animation

Tourism | TVC (Private link, email for password)
Previz Animation, Physics Simulation

Target | TVC (Private link, email for password)
Previz, Design

How to blend AI & 3D | Case Study
Creative Direction, AI, 3D, Retouching

Assorted 3D Projects
Visualization, 3D, Retouching

Here’s what I can provide for you at a flat day rate :

Pitching, Planning and Strategy
Research, Storyboarding, Animation, Design

  • Creative Direction

  • Art Direction

  • Look and Feel Research

  • User Experience, Information Architecture

  • Storyboarding

  • 3D dimensionally accurate Set and Location Mockups

  • Animated Storyboards, Animatics, Rough-Cut Edits

  • Wireframes and High level UI Design

Art Department, Shoot and Post-Shoot
CGIs, Film, Motion Graphics, AI content

  • Photorealistic and Non-Photorealistic rendering

  • Final UI, Interaction Design

  • 3D modelling and Photogrammetry

  • Still image Retouching and Compositing

  • AI Generated imagery

  • Motion Graphics and VFX Compositing

  • Unreal Engine development

  • Title Sequences and Explainer Videos

Get in touch to discuss the most efficient way for us to work together

Pitchviz, Previz, Techviz & Postviz | A terminology refresher

Previz is a ‘collaborative process that generates preliminary versions of shots or sequences, predominantly using 3D animation tools’. It enables filmmakers to visually explore creative ideas, plan technical solutions, and communicate a shared vision for efficient production.

Pitchviz – Created for pitch decks, these images are more loose and inspirational. It helps visualize the potential for a project. Alternate concepts for location, time of day, filming approaches, scale and scope can be explored to set expectations while building excitement.

Previz – When a project has the green light and budget is approved we work through rapid iterations of the chosen concept to lock in styling and basic shot framing. The Art Department can advise on construction techniques while the Director and DP explore lighting and lenses.

Techviz – Incorporates actual camera, lighting, design, and set layout information to show how a shot will work using real-world measurements. Data and Drawings are extracted for the Art Department to begin building.

Postviz – This happens in post-production after the shoot. More evolved 3D animation can be quickly incorporated into a scene to enable VFX producers help with planning and budgeting for complex scenes.

A special shout out to https://realtimeuk.com/blog/the-detailed-guide-to-previs/ where this is paraphrased from!