Services

With over 20 years of creative industry experience in a highly-varied set of roles, I find it hard to put a succinct summary on what I could do for your brand, so instead I’ll just share what I like to do, and we can go from there.

While I’m comfortable with all stages of the creative process, I’m most happy when I’m working on either Previz and Strategy or Finished Assets. I believe that the decisions made during these bookend phases are pivotal in bringing substance and sophistication to the hard work done between them.

I enjoy researching, designing and visualizing an ideal state for a wider team to aim towards, be that through treatments, wireframes, storyboards or animatics.

I also love to create premium visual assets for the latter part of a project to ensure the audience experiences each project in its best light. That usually includes rendered 3D CGIs, AI content, motion graphics, animation and visual design.

Previz and Strategy
Research, Storyboarding, Animation, Design

  • Creative Direction

  • Art Direction

  • Look and Feel Research

  • User Experience, Information Architecture

  • Storyboarding

  • 3D dimensionally accurate Set and Location Mockups

  • Animated Storyboards, Animatics, Rough-Cut Edits

  • Wireframes and High level UI Design

Finished Assets
CGIs, Film, Motion Graphics, AI content

  • Photorealistic and Non-Photorealistic rendering

  • Final UI, Interaction Design

  • 3D modelling and Photogrammetry

  • Still image Retouching and Compositing

  • AI Generated imagery

  • Motion Graphics and VFX Compositing

  • Unreal Engine development

  • Title Sequences and Explainer Videos

Below are two high level examples of how I’ve worked best with individual clients and agency teams on recent projects.

Example 1
After attending a briefing session with the creative team I dug deep into my references and generated some placeholder AI content to populate a fresh and inspiring project treatment.

I recreated their proposed film shoot location in 3D from photos and floorplans, building out a virtual set with a mixture of premade assets and 3D scanned unique content.

Simple line-drawing style renderings were used for a more traditional storyboard format. I worked with their Director to create a simple animated edit with indicative camera framing and pacing, cut to an existing song that helped really set the mood and set expectations for their pitch to their end client.

Example 2
An agency wanted high end assets to take a challenging branding proposal from fresh concept to a suite of mockups and potential real world applications of the final brand.

I applied their proposed visual language to unique 3D generated packaging concepts, rendered as both flat lays and in situ mockups on local streets and other out of home activations.

The content we created was then able to be leveraged for example social media posts and other assets to build end-client confidence and excitement for the new look. All files were available for use in manufacturing and to be shared with any other film and animation collaborators.