MidJourney
2023 - 2024
WORK IN PROGRESS
After experimenting with AI tools on and off for the last 2+ years I have finally found something that meets my expectations for image quality from a tool like this. Working with MidJourney has been a blast, drawing on a long list of my go-to keywords to find prompts that push it beyond the obvious and into something that is on the cusp of commercially viable.
Taking it further by then mixing AI generated images and color palettes with bespoke 3D content and branding shows me that there is a place for this sort of content to uplift smaller brands who do not have the budget needed to shoot premium models in exotic locations, leaving that up to the big fashion houses.